I’m Ruby Johnson, although I mostly go by Rubyjfilm in the photography world—or Ruby Rainbow Johnson at the bank or if a cop pulls me over. I am a (mostly 35mm) photographer and writer based in Byron Bay, NSW. I grew up on the Fleurieu Peninsula in South Australia and graduated from a Steiner school in 2020, where I spent a lot of time taking photos, playing the violin, and learning about ancient Egypt and how to question things.

My photography focuses on documenting people in spaces where they feel most themselves—whether in their homes, studios, or on the street. I aim to capture how they live, what inspires them visually, and the details of their everyday lives, making them relatable and human. My core goal is to make them feel seen. For some, that means feeling beautiful when they look at their photo. For others, it’s about feeling heard. For many, it’s about representation. It changes, and that’s why I love it.

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You can contact me at rubyjfilm@gmail.com or through Instagram @rubyjfilm